Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
E1 technology
Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
E2 fashion
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
E3 food
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
整部影片故事脉络更清晰，两条主线息息相关，最后大结局也算圆满！欧洲的灾难只有诺亚方舟，而中国有愚公移山！
电影很感动，画面音效很震撼，是个不错的好电影，还会带着家人朋友再去看的，这次会多带点纸巾的
只能说全片几乎没有高潮，徒手攀岩绝绝子……特效也非常假……演技倒是都在线
看到基建的不容易，对工地、工程的复杂性也有一些些了解。很不错的题材、影片。
国产灾难类型片
为国产电影拍出这么优秀的灾难救援类型片而高兴，讲好中国故事，发出中国声音。兔子冲呀！！
演员好认真的演，导演好认真的堆，有一种“我们这么努力了，你咋还不哭呢”的感觉……倒是朱一龙女朋友说“认个怂会死啊”，朱低头，亲她一口说，“对你不会”，有点甜到hh
真的牛逼！完全没有废的情节，把特效的瑕疵压缩到最小，演员总体表现很高分！
电影本身我不喜欢，四星全是给片尾的。情节和镜头安排的过于“满”了，人物尤其是配角的行为离谱，看着如坐针毡
演员很难得都是我喜欢的，朱一龙，陈数，黄志忠，焦俊艳，而且演技都不错。
在电影院里没看完呢，就给五星，很好。中国精神永存。
然后踩他爹攀岩那部分，导演小时候是不是学过一篇课文叫《羚羊飞渡》？
整体完成度不错的！虽然细节上有待商榷，比如那段一个人驾车狂奔的戏，怎么看怎么像速度与激情！比如说那段父子雨中攀岩的部分，确定不会打滑吗？比如说。。。某些片段的衔接上有些牵强，人物也稍显得脸谱化了点。。。
演员尽力了，剧本不能深究，没太感觉到灾难的恐惧感，刻意煽情比较尴尬，女友看到结尾说片子有些科幻
第一时间看了点映，全程高能，特效牛逼，朱一龙演技炸裂让我刮目相看了。只是女主线有点多余了，两个人在一起的对手戏还没有朱一龙跟小陶红的多……
至于男主暴雨和山瀑中徒手攀岩，奄奄一息时还能爆发小宇宙一跃20米抓住直升机……我只能说你开心就好啦！
这部电影总体还行吧，我觉得最重要的是，它所反映的精神很重要。确实，我们中国从来没有所谓的超级英雄，是因为我们有一群最可爱的人。
有很多剧情、人设、常识、特效上的硬伤
题材很新 多拍一些这种没拍过的题材 会很乐意看
内地电影人认真写剧本，认真拍电影，还是可以拍出不错的灾难片！
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